JOB PURPOSE:

The Sales Manager will be responsible for driving room sales, events, and corporate business, building strong client relationships, and promoting the hotel’s products and services to achieve revenue targets.

• dentify, develop, and maintain corporate, travel agent, and walk-in clientele to increase hotel revenue.
• Promote and sell hotel products including accommodation, conferencing, events, food and beverage services.
• Conduct sales calls, site inspections, and client visits to prospective and existing customers.
• Prepare and follow up on quotations, contracts, and proposals in line with hotel pricing policies.
• Meet or exceed monthly and annual sales targets.
• Maintain accurate client records, sales reports, and forecasts.
• Build and maintain strong relationships with travel agents, corporate clients, tour operators, and event planners.
• Attend networking events, trade fairs, and promotional activities as required.
• Monitor market trends, competitor activities, and customer feedback.
• Collaborate with operations, reservations, and finance teams to ensure smooth service delivery and customer satisfaction.
• Handle client inquiries and complaints professionally and ensure timely resolution.
• Ensure compliance with hotel policies, brand standards, and ethical sales practices.

Requirements

QUALIFICATIONS AND REQUIREMENTS:

Academic Qualifications

• Diploma or Degree in Sales & Marketing, Hospitality Management, Business Administration, or a related field.

Professional Experience

• Minimum of 3-5 years’ experience in hotel sales, hospitality sales, or a similar role.
• Proven experience in corporate sales, events, or conferencing is an added advantage.

Skills and Competencies

• Strong sales and negotiation skills
• Excellent communication and interpersonal skills
• Customer-focused with a strong service orientation
• Ability to work independently and meet targets
• Good knowledge of hotel operations and revenue streams
• Proficiency in MS Office and hotel PMS systems
• Strong organizational and time-management skills

Personal Attributes

• Presentable and professional
• Results-driven and self-motivated
• Flexible and willing to work outside normal hours when required
• High level of integrity and confidentiality

KEY PERFORMANCE INDICATORS (KPIs)

• Achievement of sales targets
• Growth of corporate and group bookings
• Customer retention and satisfaction
• Accuracy and timeliness of sales reports