As our Marketing Manager, you’ll be instrumental in shaping Decathlon’s brand presence and engaging with our community across Kenya. Your responsibilities will include, but are not limited to:

• Marketing Strategy & Planning: Contribute to the development of overall marketing strategies and annual plans to make Decathlon the 1st top minded sport brand in Kenya. Identify key trends and opportunities in the Kenyan sports market to increase our brand awareness.
• Content Direction & Development: Ideate, plan, and create engaging marketing content for our website, email newsletters, in-store promotions, and other digital and offline channels.
• Digital Campaign Management: Lead the planning and execution of integrated digital marketing campaigns (e.g., seasonal promotions, brand awareness initiatives) across various online channels.You’ll analyze campaign performance and recommend optimizations.
• Market Research & Insights: Conduct market research to understand the Kenyan sports consumer, competitor activities, and industry trends. Translate insights into actionable marketing recommendations and opportunities.
• Event Marketing & Partnership Support: Contribute to the planning and execution of in-store and outdoor community sports events, including developing promotional materials and communication plans. Support the identification and engagement with local sports partners.
• Cross-functional Collaboration: Work closely with our Social Media Manager, sales, merchandising, and operations teams to ensure marketing efforts are integrated, consistent, and effectively support business objectives.

• Creative & Innovative Thinker: You’re brimming with new ideas, love to challenge the status quo, and are eager to experiment with new marketing approaches.
• Digital Native: Highly proficient and comfortable with various social media platforms (Instagram, TikTok, Facebook, YouTube are a must). Experience with content creation tools (Canva, CapCut, basic photo/video editing software) is a strong plus.
• Passion for Sports: You don’t need to be an elite athlete, but a genuine enthusiasm for sports and an understanding of the local sports landscape is essential.
• Excellent Communication Skills: Strong written and verbal communication in English and Swahili. Being conversant with French will be an added advantage.
• Proactive & Self-Motivated: You take initiative, are eager to learn, and can manage your time effectively to meet deadlines in a dynamic environment.
• Team Player: You enjoy collaborating with others and thrive in a supportive, high-energy team setting.
• Problem Solver: You approach challenges with a positive attitude and a willingness to find solutions.