Sr. Growth Marketer
| Location | Nairobi, Kenya |
| Date Posted | July 8, 2021 |
| Category |
Advertising
|
| Job Type |
Full-time
|
| Currency | KES |
Description
Kwara is a B2B fintech startup in Nairobi and Berlin with a unique mission, exceptional team and a global market. Our mission is to digitize Savings and Credit Unions in emerging markets that serve the 3 billion un- and underbanked population. These financial institutions hold a staggering $2.6 trillion in assets worldwide, but have yet to benefit from digital innovation. Our intuitive, secure and SaaS-based digital banking platform offers them the chance to grow their profits, connect to the digital ecosystem and serve their members better. With a dozen happy clients in Kenya, an ambitious team and a burning desire to grow at least tenfold in 2020, we are well on our way to become a world-wide market leader in cooperative fintech.
Kwara is looking for a driven, experienced growth marketer to join our Marketing Team. You will be in the driver’s seat of our growth marketing strategy, initiatives and mindset, ensuring Kwara scales across the globe.
Your responsibilities
- Championing a growth mindset within the company
- Identifying and validating growth channels, growing and optimizing identified channels
- Responsibility for marketing KPIs and finding creative ways to reach them
- Designing experiments to validate assumptions, running up to 10 experiments weekly
- Scaling and automating channels to multiply reach
- Planning, developing and managing online marketing campaigns for our customers
- Creating SEO-optimized content across various channels social media
Your qualifications
- Data-driven decision maker
- Strong understanding of SEO-optimization and data analytics
- Writes authentic marketing content across websites, blog posts and social media posts
- Creative with brainstorming, but diligent and accurate with the execution of ideas
- Can test and analyze marketing messages over various media and iterate based on data
- Has experience with project management and can estimate of timelines and budgets