Social Media Manager

at BeautyClick
Location Nairobi, Kenya
Date Posted February 15, 2023
Category Advertising
Job Type Full-time
Currency KES

Description

BeautyClick is the preferred online retailer providing the newest and hottest weaves and wigs. We provide high quality hair to African women through the possibilities of online shopping. We offer our customers the best brands at the most affordable price, which allow women more freedom to try out different stylish looks.

BeautyClick operates in Kenya and South Africa.

About the job

The Social Media Manager will be required to take charge of BeautyClick’s social media footprint and drive more value through online content. To turn fans into customers and customers into advocates, by developing well-structured social media campaigns and effectively managing our social media platforms.

Summary of overall Key roles & responsibilities:

The ideal candidate should have a proven track record of creating content on social media platforms that increases engagement and drives leads. The candidate should be a digital savvy individual with an experienced marketing mind. He/she should be well-organized to plan and run our content campaigns across all platforms including but not limited to Blog, Youtube, IG & FB.

Requirements

Behavioural competence

  • Well organized
  • Excellent multitasking skills
  • Project management skills
  • Creative
  • Critical thinker
  • Problem solver
  • A great team player
  • Good time management skills
  • Great interpersonal, communication and presentation skills
  • Friendly and confident
  • Networking aptitude

Qualifications

  • Degree or Diploma in Marketing, Journalism or a related field
  • 1 to 2 years of work experience as a content creator, community manager or social media strategist
  • Excellent knowledge of social media best practices
  • Experience developing content campaigns on social media platforms, blogs among other online channels
  • Excellent writing and editing skills in English
  • Familiarity with SEO and web traffic metrics
  • Good understanding of social media KPIs
  • Experience working with influencers or managing brand partnerships is an added advantage

Overall duties & responsibilities

  • Administrate the planning, creation and publishing of relevant content for all social media channels and ads
  • Develop content ideas, write and curate various content for social media posts.
  • Maintain a regular publishing schedule for content to be published across all our channels
  • Work closely with the graphic design/video editor to ensure all content is ready for publishing as planned
  • Work with the marketing team to plan and implement BeautyClick’s social media strategy
  • Develop and implement a social media promotion strategy (e.g boosted posts) that will improve engagement and generate leads
  • Manage all blogging, events and PR activities for the brand from time to time
  • Work with the marketing team to plan and implement a creative influencer marketing strategy
  • Report on key social media KPIs e.g audience growth, content reach, audience engagement, audience profile, leads generated
  • Assist in running ad campaigns on paid media channels
  • Liaise with the graphics designer to ensure content for ad campaigns is ready for publishing

Applying Instructions

Submit your CV, copies of relevant documents and Application to  hrmaster@beautyclick.co.ke
Use Social Media Manager as the subject of the email

 

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