Strategic Planning:

• Liaise with the different business unit sales experts and marketing team to devise regional strategies.
• Develop and implement marketing plans with marketing Managers of the respective verticals i.e. EBD Solar business, Inverter business, Clean Cooking business, Smartphones business & Shop optimization.

Project Management:

• Execute global and regional projects as assigned.
• Oversee conference management in Kenya.
• Manage the region’s marketing budget and ensure effective resource allocation.

Team Management

• Set goals, targets and KPIs for the respective marketing managers.
• Conduct performance evaluation and provide constructive feedback.
• Develop and implement team training & development programs whilst fostering a positive and an equitable team structure.
• Coach and mentor team members.

Reporting

• Monthly report of marketing activities executed with the ability to demonstrate tangible return on investment (ROI).
• Quarterly review of marketing activities executed with focus on marketing performance metrics.
• Annual report on the business SWOT assessment in the region.
• Contender activity reporting.

Qualifications

You might be a strong candidate if you have:

• Bachelors degree in a business-related field.
• 8+ years hands-on marketing experience in the FMCG, Telecommunications, solar or agency industry with at least 2-3 years in a people management role.
• Proven track record of success in developing and executing regional marketing strategies.
• Experience in building & managing strong teams and guiding them to deliver exceptional performance.
• Experience in managing million dollar budgets and external agencies.
• Strong knowledge of marketing fundamentals, including customer segmentation, targeting, and positioning.
• Strong ability to Interpret data and insights to inform strategy.
• Knowledge of traditional marketing touchpoints.
• Entrepreneurial marketer with a strong return on investment (ROI) & value for money disciplined approach.
• Familiarity with the Kenya market, culture, and consumer behaviour.
• Awareness of local regulations, legal requirements, and market trends
• Exceptional supervision and team management skills
• Strong communication, presentation and people skills.
• Self-motivated, self-starter who is willing to take initiative, ownership & accountability.
• Experience/Ability to develop strong internal and external partnerships and form strategic alliances.
• Excellent negotiation/influencing skills.
• High results and performance orientation with the ability to solve problems and make critical judgements.
• Strong planning and organizational skills with the ability to manage multiple projects at a time.
• Adaptability, flexibility and ability to work in a fast-paced environment.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word)
• Proficiency in both written and spoken English and Swahili languages.

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