• • Achieve Total Sales Revenue Targets
  • Identify, implement a strategy/plan that delivers revenue growth, enhances market share, and strong customer service for assigned region.
  • Achieve total value of bread sold daily, weekly and monthly to achieve gross sales revenue targets:
  • Review and plan cost effective route coverage.
  • Implement sound sales strategies.
  • Ensure product presentation and availability to the customers.
  • Co-ordinate the van man operations, propose and implement sound to identify, acquire and close sales opportunities.
  • Manage direct sales -bike sales activities to achieve sales plans.
  • Sales Forecasting, Planning and Execution
  • Accurately forecast product needs for each account based on data collected from depots, shops, and all dealers on market trends, and quantifiable from past years’ sales.
  • Conduct daily, weekly and monthly demand forecasting and liaise with the Sales Manager and production department to implement the plans to match up with the sales growth strategies.
  • Interrogate the current and historical sales figures to inform future sales decisions.
  • Plan, review and report on the effects of marketing programmes.
  • Management Sales Returns
  • Enforce company policy on zero (0) sales returns.
  • Hold accountable those violating this policy on daily, bi-weekly and monthly basis.
  • Crates Management
  • Account for all crates in the market and provide reports of the same.
  • Customer Relationship Management – (Distributor, institutional, and General trade customers).
  • Build and maintain strong relationships with the Key customers and clients
  • Maintain a deep understanding of customer needs and monitor their SKU preferences.
  • Assist in dealers with bike sales to close
  • Resolve escalated customer issues and customer complaints regarding sales and service.
  • Provide expertise when setting and adjusting pricing plans and discount rates.
  • Assist the dealers to achieve sales goals, review orders and deliver goods to them.
  • Market Development/ sales growth
  • Initiate sales activities, strategies and sales plans to build company brand visibility
  • Analyze national bread market trends and discover new opportunities for sales growth.
  • Grow our market by 5% annually by recruitment of more distributors and harmonising stock movement.
  • Marketing Intelligence
  • Monitor and provide information to the Sales manager regarding competitor activity on marketing initiatives, pricing, industry trends, and report as necessary for quick action
  • Collect market data and prepare reports on market perceptions and response in relation to our products, our team and activities.
  • Sales Cost controls
  • Enforce proper usage of sales vehicles, fuel, and other resources.
  • Manage sales budget.
  • Quality Control
  • Implement quality assurance procedures to maintain product and regulatory standards and report / manage customer complaints.
  • Conduct regular inspections, address quality issues, expiry dates and propose corrective actions to the production department.
  • Sales Team management, Training and Development
  • Supervisor the activities of the sales team
  • Lead and motivate the sales team to consistently meet/exceed and close sales targets/ deals.
  • On board and train new hires and provide ongoing skills development opportunities.
  • Foster a culture of continuous learning and professional growth.
  • Conduct regular sales meeting and performance reviews to ensure the team is on track to meet the sales targets
  • Sales Reporting and Documentation
  • Generate and analyse sales reports, track progress, identify trends, and provide insights to management for informed decisions.

Education and Key qualification Requirements:

Education:

• Degree in Business Administration, Sales & Marketing or a related course
• At least 5 years’ experience in sales management– FMCG preferable
• Must have experience in selling bread/confectionery products

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