National Sales Manager Job (200K-250K)

at CSS
Location Nairobi, Kenya
Date Posted January 8, 2022
Category Sales and Marketing
Job Type Full-time
Currency KES


Our client is a fast growing company in the dairy industry. They seek to hire a result-oriented and well experienced National Sales Manager tasked with developing and implementing sales and marketing strategies for all the trade channels for their milk brand. The successful candidate should have impressive sales and marketing experience in the FMCG industry with a clear understanding of dairy industry.

Key Responsibilities

  • Implement the country’s strategy while monitoring the scope areas in line with the sales strategy, policies, processes and procedures to achieve the set objectives.
  • Develop the Trade Marketing strategy for all the Trade channels and cascade the same to the sales team.
  • Develop, execute and perform programs created to enhance store and trade presence plus ultimate off-take
  • Cascade the trade strategies to both the sales and marketing team.
  • Conducting weekly & monthly performance review of your indirect reports. Follow up on agreed actions to ensure full execution within set timelines.
  • Initiate business review meetings and ensure all agreed actions are carried out within agreed timeframes.
  • Provide strategy, focus and solutions on listing and placement of products through updating the team on the performance
  • Drive execution of the identified strategies and actions through the relevant team
  • Drive performance management on the key performance indicators including sales revenue, sales volume and product availability.
  • Oversee and deliver successful product launches, product placements and activations as and when required.
  • Achieve monthly, quarterly, and annual targets for sales and payments.
  • Optimise primary and secondary sales through delivering right merchandise specific to all the verticals as in distributors, retailers and wholesalers to deliver targets.
  • Evaluate market trends, gather competitor information, and identify trends that affect current and future growth of regional sales and profitability for decision making.
  • Develop customer relationships through regular operational reviews to ensure that product availability, distribution and opportunities are grasped
  • Develop and implement efficient route to market strategies
  • Prepare daily, weekly and monthly reports, so as to keep abreast with targets v/s actual.
  • Benchmark and implement best practices in marketing and other respective areas of work.
  • Implement product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture
  • Manage talent including coaching, mentoring, developing, motivating, training and evaluating staff to achieve highest levels of performance


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