Growth Campaign Manager -Finserve Job Equity Bank
| Location | NAIROBI, Kenya |
| Date Posted | August 9, 2025 |
| Category |
Communication
Customer Service Data Entry Education / Teaching Finance |
| Job Type |
Contract
|
| Currency | KES |
Description
Sales & Marketing Jobs. Equity Banks.
Job Purpose
The focus for this role is to accelerate our consumer growth efforts, through developing and executing data-driven marketing strategies to drive customer acquisition, engagement, and retention. Finserve is looking for a data-driven problem solver with a growth mindset who will guide acquisition strategy and ideas – who can execute quickly and methodically to shape our approach to growth.
Responsibilities
- Develop and execute growth-focused marketing strategies to drive user acquisition and retention
- Plan, test, and optimize multi-channel campaigns
- Analyze campaign performance and customer data to identify trends and opportunities
- Stay ahead of industry trends, bringing fresh ideas and innovative approaches to the table
- Continually design and execute AB tests to make the most effective campaigns and dependable conversion tactics
- Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and align marketing efforts
- Oversee the customer funnel—from awareness and consideration to conversion and retention—with a focus on measuring and improving conversion metrics.
- Define, drive and measure KPIs for each campaign – Monitor key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), churn rate, and conversion rates to gauge campaign success.
- Coordinate joint marketing initiatives, co-branded campaigns, and collaborative projects with external partners.
- Experiment with growth hacks, creative content strategies, referral programs, and other innovative tactics to drive customer engagement.
- Track expenses, campaign effectiveness, and adjust budgets as needed based on performance insights and strategic priorities
Qualifications
Requirements/ Experience:
- 5+ years of experience in growth marketing or performance marketing preferably within fintech/ financial services
- Strong understanding of data-driven marketing, analytics, and experimentation
- Ability to think strategically while executing
- Strong communication and collaboration skills
- Experience in a fast-paced startup or high-growth environment
- Ability to analyze complex data and turn insights into actionable strategies
Education;
- University Degree
- MBA, is a plus
- Strong understanding of the financial landscape, including experience working in regulated environments and, ideally, familiarity with mobile money ecosystems.
Personal Attributes
- Communications skills
- Analytical Mindset
- Creativity & Innovation
- Collaboration
- Adaptability
- Customer-Centric
Applying Instructions
.Applying For Jobs But Not Getting Interviews? Land Interviews in 60 Days — Guaranteed Offer. Get A Professional CV Review & Writing Service Today. Land Your Next Job Faster.
2.Upload Your CV Here. Register Your CV With Us And We Shall Contact You For Jobs That You Qualify. Click Here To Upload Your CV. It’s Free.
3.Grow In Your Career. Get A Better Job. Check Out Short Professional Courses Starting Next Month.
4.N.B: Free Job Advertising. When you advertise your job with us, you will reach over 500,000 qualified professionals in our database. Click here for free job advertising.