Growth Campaign Manager – Digital Financial Services Job
| Location | NAIROBI, Kenya |
| Date Posted | June 16, 2025 |
| Category |
Communication
Customer Service Finance Journalism Management |
| Job Type |
Full-time
|
| Currency | KES |
Description
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This role offers the opportunity to drive significant customer and business impact. You will be a member of a small team with the big responsibility of driving the growth of M-KOPA’s Digital Financial Services products, which enable M-KOPA’s mission of becoming a transformative lifetime financial partner to our customers. You’ll work cross-functionally with product managers, credit analysts, and commercial operators across multiple countries
Responsibilities
- Developing and executing growth campaigns. You will create and manage weekly growth campaigns. You will identify key customer segments and tailor campaigns to suit them. And you will utilize various marketing channels, including SMS, in-app notifications, and social media to execute campaigns.
- Conducting A/B testing. You will plan and conduct A/B tests to optimize campaign performance and identify areas for improvement. You will analyze and interpret test results to make data-driven decisions and iterate on campaign strategies.
- Tracking and analyzing campaign results. You will define the core campaign metrics needed to achieve growth objectives and KPIs. You will monitor and measure the effectiveness of growth campaigns against those metrics. You will prepare and present campaign performance reports to stakeholders, providing actionable insights.
- Optimizing customer journeys. You will utilize customer data and insights to identify pain points and opportunities in the customer journey. You will propose and implement improvements to existing customer journeys to improve conversion rates.
- Collaborating with cross-functional teams. You will work closely with the marketing, product, commercial, customer care, and data analytics teams to align campaign strategies with broader business objectives. You will leverage customer feedback and data to improve overall conversion rates.
Qualifications
- 3+ years working in relevant roles
- Proven experience in developing and executing growth campaigns. Experience in B2C companies is a plus!
- Proficiency in A/B testing methodologies and campaign optimization techniques
- Familiarity with marketing automation platforms and customer segmentation strategies
- That you are extremely results-focused and are a self-starter, with excellent decision-making and problem-solving skills
- A proactive and creative mindset to explore new approaches
- Ability to work with diverse, distributed teams across multiple countries
- Strong interpersonal, communication, and collaboration skills
- We are looking to fill this position in both Kenya and Nigeria. If you are based in Kenya, you must be fluent in Kiswahili; if you are based in Nigeria, you must be fluent in Pidgin and preferably also least 1 local language.
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