Equity Bank Jobs in Kenya – Group Head, Customer Loyalty,
Location | NAIROBI, Kenya |
Date Posted | January 18, 2024 |
Job Type |
Full-time
|
Currency | KES |
Description
Equity Bank Jobs in Kenya - Group Head, Customer Loyalty, Retention & Engagement Vacancies
Responsibilities
escription
- Growth of Customer Lifetime Value through increased profitability and share of wallet.
- Increased product uptake through data driven customer engagements and offer placements
- Design an engagement and loyalty roadmap to drive CLV across the customer lifecycle stages (acquisition, growth, retention).
- Spearhead the review of customer engagement plans to ensure customers receive best in class experiences.
- Generate value from the Equity loyalty programs
- Define and report on appropriate success metrics for retention and loyalty initiatives.
- Utilize customer, financial and churn data to inform decisions and develop business cases to support various retention efforts.
- Define internal customer communication standards and procedures for bank wide compliance for all non-Brand communication.
- Ensure adoption of service recovery and ADR framework.
- Define the customer retention and loyalty strategy and programs with the primary goal of retaining and extending the customer base.
Applying Instructions
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For more information and job application details, see; Equity Bank Jobs in Kenya - Group Head, Customer Loyalty, Retention & Engagement Vacancies
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