Digital Marketing Specialist
Location | Nairobi, Kenya |
Date Posted | October 16, 2022 |
Category |
Administration
|
Job Type |
Full-time
|
Currency | KES |
Description
The position is responsible for concepting and building a number of varied digital programs, including PPC campaigns, SEO strategies, social program and email marketing/inbound programs, from client discovery through optimization and reporting. This includes overseeing existing campaigns and making recommendations on how to optimize them via trend analysis and data-driven decision making. The identified resource will also write and proofread engaging ad copy, make creative suggestions for ad templates, and prepare and present status reports to clients.
This is a strategic role that requires a proactive, digital-oriented marketer who is highly organized and articulate.
Duties and Responsibilities
- Content Creation and Publishing (blogging, webinars, paid advertising, social media updates etc).
- Manage the day-to-day execution of digital marketing programs, including SEO, PPC and social media campaigns
- Drive organic search strategy and execution aligned to clients’ paid search strategies.
- Blog audits and continuous analysis of digital development and insights of campaign activity
- End-to-end ownership of multichannel, paid media campaigns
- Act as the strategic and executional lead through implementation process
- Track and monitor communication programs and their effectiveness to identify latest trends
- Building advertising funnels and be able to direct our design/development team on building landing pages for your campaigns
- Evaluate remarketing strategies as well as all acquisition channels
- Supporting the BDM, by conducting research, analyzing data to generate insights, and staying plugged into the latest and greatest in digital trends and tech
- Generate leads to grow corporate business and penetrate new markets.
- Supporting account and partnership teams by arming them with regularly updated consumer insights and learnings
- Have basic to advanced UX/UI skills, and working with creative teams, UX/UI experts, producers, and technology team members to bring those strategies and concepts to life
- Overall responsibility for brand management and corporate identity
- Provide transparency of campaign effectiveness and marketing activities by monitoring and measuring Marketing ROI to the Business Development Manager.
- Analysing potential strategic partner relationships for company marketing.
- Maintain and update customer databases
Skills and Abilities
- Ideal candidate must have strong experience with web analytics: developing reports, sharing dashboards, and communicating the story around overall performance
- Strategic and creative thinking – always focusing on innovative, but measurable client solutions
- Adaptable team members who can manage multiple client accounts and internal teams
- Experience working with creative teams by participating in concepting/brainstorming sessions and translating ideas
- Strong work ethic defined by quality first client work and attitude
- Ability to work with both senior leadership and junior level staff on project work
- Entrepreneurial and problem-solving spirit
- Ability to and experience with, working across teams and departments within an agency setting.
- Manage relationships with clients by engaging on a regular basis by delivering great business outcomes.
- Ability to nurture and retain client relationships
- Strong problem-solving skills
- Experience working with financial data and budgets
- Ability to analyze complex issues and to develop relevant and realistic plans, programs, and recommendations to solve client challenges
- Ability to present information clearly and concisely and respond to questions from internal team and external client stakeholders, including senior executive team
- Must be organized and comfortable working on tight deadlines
Qualifications
- 2+ years’ experience in digital marketing, specifically with agency experience, but fresh graduates with keen interest in digital marketing and strong combination of other qualifications and skills will be considered
- Proven results with planning, execution and optimization of SEO, social and direct marketing programs and initiatives.
- Expert understanding of Google AdWords, Google Analytics and CMS tools
- Strong level of SEO knowledge
- Experience working with UX/UI
- Experience in developing and managing social media programs, including developing ad copy and managing paid social programs