Customer Acquisition & Lead Generation

• Develop and execute digital sales strategies to attract and convert potential customers.
• Utilize SEO, PPC, social media, and email marketing campaigns to drive leads.
• Optimize conversion funnels through A/B testing, landing page enhancements, and user experience improvements.
• Collaborate with content and digital teams to create compelling sales-driven campaigns.

Subscription Growth & Retention

• Drive the expansion of SerrariEd’s subscription-based learning models.
• Develop and manage customer onboarding processes to enhance retention.
• Utilize data analytics to track engagement and optimize customer lifetime value (CLV).
• Implement referral programs, promotions, and customer loyalty initiatives.

Revenue Growth & Sales Optimization

• Develop promotional campaigns to boost revenue.
• Identify and implement upselling and cross-selling opportunities within the platform.
• Monitor and analyze sales performance, customer behavior, and market trends to refine strategies.
• Work closely with content and digital teams to enhance monetization strategies.

Digital Sales Channels & E-Commerce Strategy

Manage and optimize online sales channels, including SerrariEd’s website, learning platform, and third-party marketplaces.
Ensure seamless integration between digital marketing efforts and sales funnels.
Leverage automation tools for customer engagement, lead nurturing, and conversion tracking.

Performance Metrics & Reporting

• Define KPIs for digital sales performance, customer acquisition cost (CAC), and return on ad spend (ROAS).
• Use data analytics tools (Google Analytics, CRM, marketing automation) to generate insights and reports.
• Provide regular updates on customer growth, subscription performance, and revenue trends.

Responsibilities

Customer Acquisition & Engagement

• Develop and execute high-converting digital sales strategies to attract and retain customers.
• Create targeted lead generation campaigns using SEO, paid ads, social media, and email marketing.
• Optimize customer journey and experience to improve conversion rates and reduce churn.
• Use CRM tools and marketing automation to personalize outreach and nurture leads.

Subscription Growth

• Design and implement subscription growth strategies to increase paid user base.
• Develop and manage loyalty programs, referral campaigns, and promotions to encourage renewals.
• Identify and test new pricing models to maximize subscription adoption.
• Work with content and product teams to ensure the value proposition aligns with market needs.

Revenue Growth & Business Expansion

• Identify and execute new revenue opportunities, such as bundled course offerings and upsells.
• Optimize sales funnels and landing pages for improved performance.
• Build and manage affiliate programs and partnerships to drive additional revenue streams.
• Analyze and report on key sales and revenue metrics to refine strategies.

Market & Competitor Analysis

• Continuously monitor industry trends, competitors, and customer behavior.
• Provide data-backed recommendations to improve customer acquisition and retention strategies.
• Stay updated on digital sales technologies and best practices to maintain a competitive edge.

Qualifications & Skills

Required:

• Bachelor’s degree in Marketing, Business, Digital Sales, or a related field.
• 3+ years of experience in digital sales, online marketing, or eCommerce (preferably in EdTech, SaaS, or subscription-based businesses).
• Hands-on experience with SEO, paid ads (Google, Meta, LinkedIn), and lead generation funnels.
• Strong knowledge of CRM tools, email marketing automation, and A/B testing.
• Data-driven mindset with proficiency in Google Analytics, sales forecasting, and performance tracking.
• Excellent communication and negotiation skills to drive revenue growth and customer retention.
• Self-motivated and results-oriented mindset.

Preferred:

• Experience with affiliate marketing and partnership-driven growth.
• Knowledge of AI-driven chatbots, predictive analytics, and personalized customer engagement.
• Familiarity with customer lifetime value (CLV) optimization strategies.
• Experience in EdTech or subscription-based digital businesses.
• Knowledge of SEO and content marketing.
• Ability to create persuasive sales content and landing pages.
• Familiarity with AI-driven marketing automation and personalization tools.

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