Customer Marketing Lead Job Safaricom

at Sales & Marketing Jobs, Safaricom Jobs.
Location SAFARICOM, Kenya
Date Posted September 30, 2025
Category Accounting
Education / Teaching
Management
Sales and Marketing
Job Type Full-time
Currency KES

Description

Sales & Marketing Jobs, Safaricom Jobs.

Responsibilities

Marketing

  • Insights: Customer and Shopper insights that drive strategic planning and touch point execution including “nuances” in the market
  • Strategy and Planning: Clear, simple category, customer and channel strategies that are National and Regional with focus into few channel segments and customers
  • Activity Development: Develop initiatives that derive from those strategies led through excellent execution that deliver growth and value and competitive advantage
  • Partnerships: Seek opportunities in the assigned portfolio to engage consumers on the brand to grow market share
  • Stakeholder Alignment: Link Mission imperatives with business strategies, tactical direction, and operational oversight
  • Go to Market: Work in close coordination with Segment Marketing, Product Owners and Channels Organization to develop a strong relevant portfolio strategy
  • Execution: Lead execution and amplification of marketing plan for assigned portfolio
  • Go to Market: Work in close coordination with segment and brand marketing to develop a strong relevant portfolio strategy for Safaricom
  • Picture of Success: Deliver the market’s Integrated Activity Planning (IAP) process thereby ensuring that assigned Channels have high quality customer programs, materials & assets to deliver value to Safaricom
  • M&E: Provide leadership to ensure that marketing activities are fully integrated and deliver brand and business objectives while ensuring the proper tools, systems, calendar, resources and metrics for maximum effectiveness
  • Budgeting: Manage the Marketing budget for respective Channel
  • Partnerships and Stakeholder management
  • Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
  • Partner with Sales and Customers to execute best-in-class strategies and win the sale in an omni-channel environment; understands how to maximize the business in respective Channel and collaborates to deliver results

Project Management

  • Manage projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize return
  • Health and Safety
  • Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
  • All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions

Qualifications

  • Degree in a Business-related field
  • 6 years management experience in Sales & Marketing
  • Experience leveraging data and trends to generate insights and transforming them into marketing innovation
  • Deep understanding of total commercial spend, experience managing large marketing budget and media investment decisions
  • Experience leading marketing communication & execution projects

Desirable

  • Post graduate certification in Sales & Marketing will be an added advantage
  • Shopper/Customer Marketing
  • Experience in Sales Distribution will be of an added advantage
  • Ability to influence and lead within and without function
  • Demonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive innovation in media mix decisions and strong business results.
  • Action-oriented with the ability to think and react quickly to changing circumstances
  • Strong sense of urgency, even when managing initiatives with long lead times, adaptability, and flexibility to meet changing priorities and adjust to different management styles

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