Our client, Ukristo Na Ufanisi Sacco Limited, is a Deposit Taking Sacco regulated by the Sacco Societies Regulatory Authority (SASRA) and based in Nairobi is seeking to recruit a qualified and professional Business Development Manager (BDM) as part of their growth strategy.

Reporting to the Chief Executive Officer, BDM will have the overall responsibility of driving business development functions of the society. The BDM will provide support to credit and education committee with the aim of increasing Sacco growth in areas like loan growth, deposit growth, revenue and membership growth.

The marketing role is essential for overseeing the implementation of strategic pillar on membership.

Key Accountabilities

• Develop comprehensive Marketing plan for each financial year.
• Develop various marketing strategies as per customer segments and needs.
• Develop marketing communication materials for new member recruitment and Sacco product marketing.
• Direct, supervise, mentor, and motivate the marketing staff members as well as cultivate cordial working environment for the team.
• Identify and implement various marketing activities that will lead to new members’ recruitment and SACCO product uptake
• Prepare marketing and advertisement budgets in liaison with the manager to ensure sufficient and sustainable funding for the marketing and advertisement functions.
• Develop appropriate marketing communication to address the intended purpose.
• Conduct market research on current trends in the industry, members’ desired needs and develop strategies for fulfilling those needs.
• Sourcing for partnerships and working with the CEO to prepare proposals for partnership opportunities and own the entire process.
• Produce valuable and engaging content for all social media sites, newsletter and the Sacco’s website.
• Measure and report performance of marketing campaigns gain insight and assess against goals.

Desired Qualifications 

Degree in marketing or a related field.

Experience 

• Must have at least 3 years marketing experience especially in the co-operative and banking sectors. Must demonstrate experience in business development together with the passion and attitude required for the job.
• Proven experience in identifying target audiences and capacity to creatively devise leading channels and marketing campaigns that engage, educate and motivate.
• Proven track record of achievements in the business development

Skills and Attributes 

• Good interpersonal skills whereby he/she must be a good listener and be able to understand the needs of each member.
• Have a good personal communication skill and be able to generate confidence and loyalty from the general membership.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Up to date with the latest trends and best practices in online marketing and measurement.