Graphic Designer Job

Job Purpose

The role exists to: Drive category distinction by building Eezy group’s brand equity and delivering against the brand strategy. Conceptualizing and creating a visual language that effectively communicate the brand’s message – supporting commercial objectives
Serve as back-up for the Marketing Executive when needed.

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• Campaign Development: Create memorable go-to-market campaigns that resonate with our target audience, drive brand awareness and engagement.
• Brand Asset Creation: Design distinctive visual assets to support commercial objectives. These include branded merchandise, pitch decks & tender packs.
• Brand Identity Definition: Develop and refine the Eezy brand identity, ensuring consistency across all touchpoints. This includes still & motion graphics, messaging, and tone of voice.
• Copywriting: Develop compelling copy to support campaigns – ensuring that the messaging is aligned with the brand’s voice and lands with the target audience.
• Brand Refresh: Support the Head of Brand & Growth in modernizing the brand’s look and feel to deliver on relevance, simplicity & visual appeal
• Point of Service Branding: Define and implement consistent branding across all points of service, ensuring a recognizable & accurate positioning
• Collaboration: Work closely with marketing, product leaders, and the sales team to deliver commercial objectives
• Trend Analysis: Stay updated with the latest design and copywriting trends, tools, and technologies to bring innovative ideas and best practices to the business

Job Criteria/Results

• Growth in sales.
• Positive and growing market brand awareness.
• Timely delivery of design projects within agreed-upon deadlines.
• Consistent adherence to brand guidelines and visual identity.
• Effective collaboration with cross-functional teams.
• A comprehensive, simplified and well understood brand book that supports all the business lines.

Records and Reports

• Updated traffic document
• Monthly creative output report
• Updated content repository

Minimum Experience Required

• At least 3 years’ experience in a sales driven environment
• Minimum Level of Academic and Professional Requirements
• Training in graphic design, visual communication, fine arts, or a related field.

Technical Competencies Required

• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong understanding of design principles, typography, color theory, and layout.
• Knowledge of web design principles and experience with responsive design.
• Familiarity with UX/UI design principles and best practices.
• Ability to work with various file formats and prepare designs for print and digital platforms.
• Basic knowledge of HTML and CSS

Behavioural Competencies Required

• Creativity
• Attention to detail
• Commercially aware
• Time management
• Adaptability

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